Pop-ups play a vital role on your site and have been shown to increase your conversion rate by 3.09%. This does not sound like much, but in the greater scheme of things, can add up. Say, for example, you have around 100 visitors to your site a day, after a month, you could be bagging around 92 new subscribers to your mailing list. The trick of increasing the conversion rate of your pop-up is making it as appealing as possible to the visitor. Some of the best pop-ups are converting around 9.2%, which triples your subscribers. So, what is the secret?
Pop-ups are more effective than banners because they catch a visitors attention, whereas most people are just blind to most banners. The rule of thumb is to make the pop-up as invasive as possible. A huge pop-up that takes up the entire screen that you are trying to read and that is hard to get out of is simply annoying and research shows that people will drop off your site after three seconds. So, try and get these elements right:
No-one appreciates being messed around with their hard-earned money, and this is especially true when it comes to making online purchases. The biggest reason for cart abandonment are the unexpected shipping costs, unexpected additions to the final price and confusing discounts. Let’s start off with the biggest reason for cart abandonment, shipping costs. 44% of all cart abandonment is due to unexpected shipping costs that only get added to the total toward the end of the sales funnel. The sudden jump in price throws off the customer and you have lost another sale. Make sure that shipping is clearly marked from the product page. Even if it is just an estimate of what the customer will be paying it is vital to be transparent.
The second thing to look at is your discounts codes and offers. There are thousands of cases where a discount is offered, yet the code does not work, it is unclear where to add in the code, or the discount is simply nulled out by excessive fees or shipping. Try this instead:
Every product page needs to tell a story about the product to convince the customer to buy. Brick and mortar allows the customer the touch and feel experience which is usually the selling factor. In fact, a popular selling tactic for salesmen throughout the decades is to actually put a product in the potential customers hands to convert that sale. So, if they cannot touch and feel it, you need to make up for that experience.
When constructing your product page, get your marketing department involved in the process. The user experience is vital to consider when designing this, and you will need to consider every single element in it. Consider the following additions on a product page: